{product} Do good and look good with MyBagUse

Always searching for sustainable ways to lessen the load on our precious planet, I was thrilled to come across a range of super stylish, reusable shopping bags called MyBaguse. Doing the groceries has never looked quite this good!


I was admittedly very intrigued when I received an email from Jade earlier in the year to tell me about her new range of reusable shopping bags, called MyBaguse. With so many types of reusable bags saturating the market, I couldn’t help but wonder what made these so different and unique.

My curiosity eventually got the better of me and I was delighted when I received three samples a few weeks later. Still not quite convinced at a first glance, but happy to engage with another little lifestyle change to reduce my single plastic usage, I was eager to put them to the test. And what better test than your “start of the month” grocery shop!


MyBaguse’s mission is to make bags that fill many needs, are well-designed, are as affordable as possible and are produced in a way that’s mindful of the environment.

The MyBaguse concept was created by Jade Du Toit on a family holiday up the West Coast of South Africa. After walking the beach with her young son and daughter and seeing the amount of plastic built up, she went on a search to find a reusable tote bag that was aesthetically pleasing, durable and compact. With no luck finding what she was looking for, she decided to make the bag she envisioned herself (press release).

Let’s talk numbers

We all know by now that plastic is killing our oceans and planet at an exponential rate. With eco-friendly products that counteract the use of single plastics in every shop, on every advert and on everyone’s agenda, fighting to eliminate plastic shopping from our trolleys seems very high on the priority list.

An estimated two million bags are thrown away every minute globally, and just 5% of people  are re-using plastic bags. According to waste management, only 1% of plastic bags are returned for recycling and up to 80% of the ocean’s plastic pollution is from land.

The average lifespan of a reusable bag can equate to over 700 disposable plastic bags. I’ll let you do the math.

The bags

I’m not sure I what I was expecting, but definitely not the beautifully patterned, neatly folded squares that arrived on my desk.

I was completely infatuated with the prints; the one bag was boldly printed with dark pink proteas and butterflies, the other elegant navy and white nautical stripes and the third was printed with happy cartoon lemons against a soft turquoise background. As I carefully unfolded the lemon bag, my amazement was almost too much to contain.

From this neat little square metamorphasised a large, sturdy shopper, with broad, comfortable handles that won’t cut through your fingers when you’re battling the dogfood tins up the stairs. The bag itself could easily hold the equivalent of 2 – 3 normal plastic shopping bags and was made from 40% recycled nylon sourced from pre-consumer waste.

But can they hold the goods?

Having picked up my jaw from the floor, my next thought immediately was – what else can I use these beautiful bags for when they’re not needed for shopping? And here-in lies the beauty of MyBaguse – the multipurpose nature of it. These shoppers could stylishly double up as beach bags, picnic bags, toy bags, storage bags. They could be used on hikes, holidays, outings or markets. They make beautiful gifts and are fully customisable for functions, events or favours.

They fit into my smallest handbag and even in my jeans pocket if I’m quickly slipping out to the local Spar for Saturday afternoon snacks. And when you’ve packed everything away, with a few practice rounds, they fold up easily into their neat little pouch for storage.

These days, whenever I pick up my wallet and my car keys, I pick up my trio of MyBaguse bags, too. These have become an absolute staple in my weekly shopping outings. I’ve set them through their paces for weeks on end, and I’ve never been disappointed. They really hold a lot of groceries quite spaciously, without the risk of the bag tearing, breaking or snapping at the handles. The handles are ergonomically designed for comfort, so no more interrupted blood circulation for my fingers!

I’ve also used them for a myriad of other outings, too, including carrying my props for outdoor photo shoots, keeping my folders and books neat when I attended a course recently, holding a spare set of clothes and toiletries on an overnight weekend and throwing together all my essentials for a day at the beach. Oh, I always, always take them with when I go to a food market, so that I can pile in the fresh veggies and long french loaves!

Wowzers. And at only R69 a bag, I was officially speechless.

In conclusion

Jade did real good. She experienced a shortfall in her daily life, identified the issue, did her research and created something that she is proud of, and that she can share with the rest of us. Her enthusiasm is infectious and her shopper bags an absolute essential item in today’s fight against pollution and the battle to save our planet, one plastic bag at a time.

If we can all just be more aware of our daily consumer behaviour and try to curb single use plastics as far as possible –  whether that is investing in a handful of reusable bags or carrying a set of bamboo straws – every bit helps in the end. And in this case, every MyBaguse bag saves the oceans of 700 disposable plastic bags. And, the cherry on top, you can do good, whilst you look good. You can thank me later.

Do good whilst you look good

MyBaguse bags can be purchased online from mybaguse.com and will be available at your local retailer soon.

Social media:
Website: www.mybaguse.com
Email: media@mybaguse.com
Tel: +27 722 450 627

Disclaimer: I was given this product(s) as part of a press drop in exchange for my honest and truthful opinion and review thereof. All thoughts and opinions expressed herein are solely those of The Little Hedonist, given in good faith and in no way influenced by the company or its affiliates. All images, unless otherwise stated/credited, are also my own.

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