{experience} Releasing the Kraken on South African shores

Dark, mysterious and full of spice, the rise of craft rum is on the horizon. I was recently swept out to sea with the launch of Kraken Rum in South Africa, that time that The Jagger Lounge was transformed into the Kraken’s ink den of indulgence…


A few weeks ago, I got a seductively dark invitation to call upon The Kraken as it prepares to spread it’s inky joy across South African shores. I immediately accepted the quest, as I am easily woo’d by mystery and intrigue.

Days before The Kraken would make its appearance at the foot of our mountain after a long journey across the seas, I was sent a message and a bottle. Wrapped in an olden-day treasure map leading me to The Jagger Lounge in town, was a bottle of Kraken Rum.

Beautifully smooth and textured in it’s moody blackness, the bottle reminded of the wrath of the mighty beast we were about to face. The content was infused with the screams of sailors and mermaid’s scales.


Legend has it…a ship carrying spiced rum from the Caribbean was attacked by a monstrous Kraken. The Beast thrust upon the ship its massive limbs, plunging the vessel and the men on board into impenetrable darkness.

All of the barrels of rum were destroyed except one, which was badly stained by the squid’s black ink. It was dubbed “The Kraken Rum.” It is now known as a liquid of unparalleled darkness (https://www.krakenrum.com/).

The release

I arrived early evening at The Jagger Lounge in Shortmarket Street in town. I saw some deep-sea creatures milling around the front door and on closer inspection, I realised it was a collection of undead mermaids and the souls of Kraken hunters, luring me in to meet the mighty beast.

I bravely accepted my fate, as I have been summoned, and entered the ink den.

Once my eyes adjusted to the smokey murkiness of the lair, more mysterious ocean dwellers tried to seduce me with gifts and potions. I was inexplicably drawn to the bar area, where bubbling cauldrons of Kraken rum awaited the weary traveler, and Kraken bar tenders served up spicy potions to ward off the impending sense of doom.

I braced myself for this fateful meeting by sipping on a rum cocktail, aptly named The Perfect Storm. Muddled with ginger ale and fresh lime, The Kraken has never looked this good. I could feel some of my lost courage coursing through my veins as I ventured further into the den.

As I can’t reveal all the secrets of the underwater, I can only say that the night held many surprises concealed behind smoke screens. I got inked by mermaids, reminiscent of my mission (it’s just a temporary glitter tattoo, don’t worry!) and tasted many more Kraken cocktails to build my courage. I mingled with the souls of unfortunate mermaids and Kraken hunters and listened to the tales of their scary encounters.

I studied the secret ingredients found inside The Kraken bottle, which includes Kraken eyes and tentacles, mermaid’s tears and scales, screams of sailors, the tooth of a sabre-tooth shark and the remains of a Kraken hunter to name but a few. I gained a new-found respect for this murky beast as the night grew longer and prayed to Neptune to never meet him eye to eye.

To make sure we had enough energy to face this encounter, the sea-dwellers fed us black squid-ink burgers, black pizzas and other delicious bits of sustenance. The Kraken leaves it’s inky mark everywhere. 

The rum

Tasting notes: The Kraken Black Spiced Rum offers the typically aromatic character of spiced rums, with fragrant vanilla, coffee and cinnamon. To taste it is rich and sweet, with molasses, chocolate, clove and cinnamon, before a lingering finish of coffee, vanilla and pepper notes. The Kraken Rum is an accessible and impressively presented rum that mixes well and has mass market appeal (https://www.worldrumguide.com/the-kraken-rum.html)
Country: Caribbean blend
Still type: Pot
Type: Spiced

The Little Hedonist‘s first impressions: Fully supporting the inevitable rum-revolution that is starting to gain momentum in South Africa, I was honoured to be chosen to meet The Kraken as it washed up on our shores.

Contrary to popular belief, this dark, squid ink rum is anything but cold and slimy – it’s deliciously spicy and warming, with sweet notes of vanilla, coffee, clove and cinnamon. I particularly enjoyed it with ginger ale and a twist of fresh lime, perfect for long summer days or a round of sundowners. The Kraken appreciates a bit of moody Cola, or will entice you with it’s spicy nose served straight up, or on the rocks.

In conclusion

A great night and a great brand. Kraken rum is a showstopper and story teller – the recollection of many good nights around the world probably start with the phrase, “and that’s when we released The Kraken.”

I’ll be unleashing The Kraken to my summer soirees this festive season, and lure in my friends with tales of mythical sea monsters and brave hunters who lost limbs fighting the beast of the seas. We will cheers to our fate and to our survival. We will tell stories with tall glasses of Kraken in hand. We all know how I love a good story.

The Little Hedonist has made every effort to ensure that the information in this post was correct at the time of publication. However, I do not assume any liability caused by errors, such as price, menu changes, opening times, and contact details.

Disclaimer: I was invited to this event in my personal capacity as The Little Hedonist. There was no expectation for platform coverage in the form of a blog, or social media posts. This is my honest and truthful opinion and review thereof. All thoughts and opinions expressed herein are solely those of The Little Hedonist, given in good faith and in no way influenced by the company or its affiliates. All images, unless otherwise stated/credited, are also my own.

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