Alcohol Drinks Lifestyle Uncategorized Wine

{wine} Robertson Winery’s single serve wines in a can

August 14, 2020

When a wine heavyweight like Robertson Winery decides to pack their wines into cans, it’s not just a passing craze. On the contrary – they are responding to the world’s growing need for convenience.

Introduction

“Wine in a can” is not a new concept, but it did sweep across our social media anew a few years ago. With more and more well-known wineries releasing cans, one has to ask what the consumer requires that justifies this change in tack. Is it convenience? Is it portion control? A need to be more eco-conscious? A need to live more healthily, or simply to be trendy? Or all of the above?

No newcomer to wine in a can, I was recently sent two samples of Robertson Winery‘s brand new wines in a can. Currently they have a Sauvignon Blanc and a Merlot available.

I decided to make a meal out of it. I sat down to chew on the thought of tin in a world that constantly changes its mind.

Background

Robertson Winery launched their single serve 200ml wines in a can just before #Lockdown, becoming the first established wine brand in South Africa to produce wine in a can. They were also the very first to release a 200ml can that offers the perfect one-glass serving. The perfect serve. The perfect glass of wine every time, anytime and anywhere. Perfect for picnics, parties and everything in between.

Robertson Winery have now brought you their well-loved premium quality wines in convenient and environmentally friendly packaging (press release).

 

Canned convenience?

A portioned can is obviously extremely convenient when you want to travel with your wine. Less likely to break, no worries with a corkscrew and easily drinkable from the can in a pinch, it simply makes a lot of sense. Pre-measured into a perfect glass serve, these cans even stack better in the fridge, saving precious cooler space.

Still in the infant phases here in South Africa, the wine in a can market is massive elsewhere in the world. It only makes sense that it will establish itself shortly in South Africa, as we are perfectly geared toward outdoor living and al-fresco dining.

Healthy habits

The smaller can sizes are also great for those who are trying to live and consume more consciously. A can of wine is a great reward if you are watching calories, and it means your wine stays fresh from the first to the last sip.

Eco-friendly

For the eco-warriors among us – canned wine is doing great deals of good for the planet. With a much smaller carbon footprint than bottles, this is an earth-friendly alternative. It is also 100% recyclable, more recyclable than glass, and can be recycled over and over again.

Trendy

And let’s not kid ourselves – wine in can is trendy, it’s Instagrammable, and it’s definitely the latest accessory you need to be seen with. It brings an element of excitement to the wine community; both to those who are looking for something interesting in an already jam-packed market, or those who are emerging themselves into the world of wine for the first time.

Everyday feasting with Robertson Winery

As I mulled over these cans, I quickly put together a roasted vegetable pastry, perfect for red or white with its caramelised pastry base and layers of vegetables.  A mix of aubergine, baby marrow, red onion, peppers and mushrooms, this pastry was filled with wintery goodness. This vegetable main offered the two Robertson Winery cans a lovely canvas to show their characters and colours.

Sauvignon Blanc

Full bodied with powerful varietal flavours of bell-pepper, green apple and freshly cut grass. Good structure with lovely balancing acidity. Enjoy now with seafood, smoked salmon, roast chicken and pork.

Merlot

Rich, dark red colour with ripe, punchy, plum flavours, sweet black cherry and a velvet finish. Delicate wood does not mask the ripe fruit. Enjoy now with roast chicken, beef, lamb, pasta and steak.

Robertson Winery Single Serve Sauvignon Blanc 2019 and Merlot 2019 are widely available nationally in the retail trade selling at R25 per can.

In conclusion

I believe there is a space in the wine world for canned wines, and I’m excited to see how this concept will continue to grow and evolve.  Thank you, Robertson Winery, for always leading by example, and for putting your beautiful wines into the perfect serve.

Disclaimer: I was given this product(s) as part of a press drop in exchange for my honest and truthful opinion and review thereof. All thoughts and opinions expressed herein are solely those of The Little Hedonist, given in good faith and in no way influenced by the company or its affiliates. All images, unless otherwise stated / credited, are also my own.

The Little Hedonist endorses responsible drinking.
Don’t drink and drive. Not for persons under 18.

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