{product} For goodness’ sake: the launch of goed olive oil and food products

November 13, 2020

If there is one thing you can never compromise on quality with, it’s a good, extra virgin olive oil. The glossy golden foundation of pretty much any culinary creation, I always seek out just the best for The Little Kitchen. Like goed, from Goedgedacht Trading.


I used to be happy to work with whichever bottle of sunflower oil was cheapest. As I read and learned and baked and cooked, I switched to a better quality canola oil, endorsed by the heart foundation. And then; then. When I finally started earning my own salary, the heavens opened and out poured extra virgin olive oil; the one thing I can no longer live without. I find myself scrimping and saving for a good quality bottle EVOO, as I continue to educate myself about the benefits and the incredible versatility of olive oil. Much like my quest to taste as many as the Cape’s wines I can, I have similarly embarked on a mission to taste my way around our exquisite local offering of olive oils.

This humble little stone fruit, which I also didn’t appreciate fully until well into my adulthood, is now the alpha and omega of The Little Kitchen, in all its delicious shapes and forms.

You couldn’t possibly imagine my excitement when I received a beautiful box of olive products from Goedgedacht Trading. Filled to the brim with beautifully labeled, smooth and sleek bottles and jars, I knew, even before I tasted anything, that it could only be really, really goed.


A proudly South African company founded almost two decades ago has been supplying its products to premier retailers including one in the US…until now! With the launch of goed – its new label – the company’s range of award-winning extra virgin olive oils and related foods have become available to purchase online and direct to the public – https://goedgedachttrading.com/onlineshop/

“It was time for Goedgedacht Trading to focus on building its own brand,” declares Rob Templeton, whose father, Peter, co-founded the Goedgedacht Trust near Riebeek Kasteel in the Swartland with his wife Anne, in 1993. It is from the name Goedgedacht that the exciting new brand’s look and feel was derived.

The goed portfolio comprises a range of high-quality products, now available for purchase. They include Extra Virgin Olive Oils, Table Olives, Olive Pastes, Dressings and Spritzes (press release).

About the Goedgedacht Trust

Purchasing goed is one way of assisting Goedgedacht Trading with its mission to support the work of the Goedgedacht Trust. Another is supporting one of its worthy causes. Please do visit www.goedgedacht.org to see more of the work of the Goedgedacht Trust.

Stay up to date with Goedgedacht Trading by following on Facebook (https://www.facebook.com/GoedgedachtTrading/) or Instagram (https://www.instagram.com/goedgedacht_trading/)

A whole shop full of goed

The goed portfolio comprises a range of high-quality products, now available for purchase.

Extra Virgin Olive Oil: Each bottle of goed Extra Virgin Olive Oil is blended using the finest Italian cultivars grown on Goedgedacht and growers’ farms in the Western Cape. The prices (including VAT) range from R54 for 250ml; R95 for 500ml; and R130 for 750ml.

Table olives: All the table olives are carefully hand-picked at optimum ripeness. The firmest olives are preserved and bottled to ensure the highest quality. The prices are R42 for the black Mission olives with oreganum and garlic; and R40 for the green Manzanilla olives in brine.

Olive paste: Kalamata olives are harvested specifically to create this smooth and delicious olive paste. The price is R30 for 140g.

Dressing and spritz: These oil-free dressings are available in various infusions: blueberry, blackberry, cranberry and lime. They make a tasty accompaniment to just about any dish – over fruit; added to a salsa and stir-fries; or any meat dish, from chicken to fish. The 200ml spritz is priced at R25 each while 250ml glass bottles are priced at R33.

The art of olive focaccia

Wanting to showcase and savour the goed olives and EVOO in their truest, most sincere colours, I decided to envelop them in a warm focaccia. This humble Italian bread simply soaks up whatever flavours you add to it generously. A blank canvas, perfected through hours of rising and punching down, this herby olive focaccia deserves every minute it asks of you.

In conclusion

With the steaming sheet of focaccia roughly cut into triangles and christened with another glug of olive oil, we sat down for an  honest meal of bread and wine. The plump, salty olives, lustrous in its deep purple hue, added pops of flavour to the crusty bread. The olive oil helped to crisp the edges of the focaccia into morsels of gnarly delight and I couldn’t have been happier in that moment.

If you want to experience goed whilst doing good at the same time, order yourself a stunning selection of goed products. They look every bit as appetising as they taste, and will make fantastically tasty Christmas gifts this year, whilst supporting an incredible initiative.

Thank you, Goedgedacht, for reminding me that there is goed in everything; we just need to be open to find and embrace it!


I was given this product(s) as part of a press drop in exchange for my honest and truthful opinion and review thereof. All thoughts and opinions expressed herein are solely those of The Little Hedonist, given in good faith and in no way influenced by the company or its affiliates. All images, unless otherwise stated/credited, are also my own.

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When someone else’s recipe has been adapted by me, I will state so in the header of the recipe, and link back to the original recipe.

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