{wine} Thinking inside the box: Fleur du Cap’s bag-in-a-box Rosé 

I’m all here for innovation, sustainability and accessibility in the wine industry. In fact, I prefer thinking inside the box, rather than out, just like premium wine brand Fleur du Cap.


With a growing movement towards finding sustainable and eco-friendly ways of producing and packaging household items, the spillover into the wine and hospitality industry is massive. I’ve written about the move towards box, plastic and tin multiple times and will never tire to write about it some more.

Recently, well-known and beloved wine brand, Fleur du Cap, joined the box revolution with the release of their new 2 litre slimline boxes of Rosé and Sauvignon Blanc wines. With a convenient bag-in-a-box packaging, Fleur du Cap still delivers on quality and taste, whilst replying to consumers’ need for less waste and more value.

I was left breathless by a beautiful delivery of Fleur du Cap‘s brand-new Rosé box, packaged in the most stunning Samesyn shopper bag. I was immediately drawn to the stylish gold embossed lettering on the box as well as the delicate use of colours and the super sleek feel of packaging.

Perfectly sized for my fridge rack, I couldn’t wait for my wine to chill down.


Fleur du Cap (French for “Flower of the Cape”) is greatly inspired by the Cape Floral Kingdom – a wildflower region famed for its natural beauty and rich biodiversity – with each species blossoming in the specific soil and climate best suited to their needs.

It is this Cape Floral Kingdom that has greatly inspired our wines to not be defined by a single place or vineyard. Our philosophy is based around the freedom to explore – to find our grapes where they grow best, rather than be constrained by district, farm, climate or even vineyard.

Our winemakers have access to the widest geography of vineyards in South Africa. This unrestricted journey across the Cape Winelands is what allows them to craft highly-lauded wines which exemplify regional excellence (https://www.fleurducap.co.za/).

Fleur du Cap Rosé

Tasting notes: Inviting notes of strawberry and florals. Crisp with a fresh acidity, juicy blackberry fruit with winter melon linger in the mouth.
In the vineyard: blend of Chardonnay and Pinot Noir Rosé
Cellar door price:  approx. R150 to R190 for the bag-in-box, available nationwide from leading wine outlets.

A box and some brownies

Whilst I acquainted myself with the deliciously vibrant palate of the Fleur du Cap Rosé, I yearned to pair its crisp acidity with a decadent dessert. Sticking to the colour scheme (and wanting to bake something that sticks to my ribs, too!) I decided to make my beetroot brownies.

I love the addition of a good amount of fresh beetroot to my brownies, using only a surprisingly small amount of good quality dark chocolate and cocoa powder. The beetroot adds an earthy element and allows for dense, squishy, palate-scraping brownies.

I served my brownies with vanilla ice cream and a Fleur du Cap Rosé syrup reduction. I made the reduction by reducing the wine by half before adding honey to thicken slightly. The perfect balance of bruised red fruits to gooey decadence and an aromatic long finish, the combination of the Rosé and the dessert was simply perfect.

In fact, The Tall Hedonist has been helping himself to my Rosé a bit more than I’d like, seeing that he’s not the biggest fan of “pink drinks.” His fascination with the Fleur du Cap Rosé lies in the fact that it’s deliciously dry and not as sweet as some, making it the perfect after-work unwinder.

In conclusion

I don’t need to reiterate the benefits of boxed packaging over glass again. I don’t need to remind you that we need to try and recycle, upcycle and move towards more planet-friendly interventions where possible. I also don’t need to justify my belief that premium wine can be served in something other than glass.

Fleur du Cap‘s boxed Rosé  is just yet another example of sterling wine packaged in a conscious manner, without any compromise on taste, experience or quality. In fact, I find it very handy and convenient to have my favourite wine on tap.

Thank you, Fleur du Cap, for this innovative and aesthetically significant contribution to the wine scene. I look forward to many more boxed offerings as we continue to encourage others to think into the box.

#FleurduCapBoxed #ConvenienceWithoutCompromise #WineInABox

Disclaimer: I was given this product(s) as part of a press drop in exchange for my honest and truthful opinion and review thereof. All thoughts and opinions expressed herein are solely those of The Little Hedonist, given in good faith and in no way influenced by the company or its affiliates. All images, unless otherwise stated / credited, are also my own.

The Little Hedonist endorses responsible drinking.
Don’t drink and drive. Not for persons under 18.

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