We’ve all heard about EVOO, and know somewhere in the back of our minds that it has something to do with olive oil. But what do we really know about EVOO, and about the incredible work SA Olive does in promoting this humble little fruit?
By now, everyone’s well aware of my indulgent nature and my unadulterated love for all things proudly South African.
I am thrilled and beyond honoured (and childishly excited!) to be appointed as an SA Olive Ambassador recently. EVOO flows at the heart of every meal I prepare, best served with generous portions of love, a sprinkle of togetherness and lashings of Proudly South African spirit.
We should count ourselves incredibly lucky having SA Olive take up this important role of celebrating and promoting the humble olive – grown in the embrace of South Africa’s fertile soils – not only to us, but to the rest of the world.
An ambassador’s job
So now that you’ve got your favourite little hedonist to dish you the official scoop on liquid gold, I’ll be sharing more information, facts, recipes and other tidbits with you over the next few months as we explore and taste our way through South Africa’s olive industry. But first, let’s start with the basics.
Who is SA Olive?
SA Olive is an association representing the common interests of the South African olive industry and is committed to supporting a healthy future, i.e. ensuring a healthy future for its members, healthy growth and development for the industry and a healthy lifestyle for all South Africans.
The SA Olive CTC seal
Always look out for the SA Olive CTC seal on a bottle of Extra Virgin Olive Oil (EVOO). This is a seal of confidence and it’s the guarantee that the producer is ‘committed to compliance’ in quality olive oil production. It confirms that the EVOO is 100% locally (South African) produced and is authentic Extra Virgin Olive Oil.
What is EVOO?
EVOO, or Extra Virgin Olive Oil, is accepted as being the best quality oil available. For a premium price, the consumer should be guaranteed a product of commensurate quality.
In order for an olive oil to be graded as EVOO, it must meet the following requirements:
- The oil is completely natural and unadulterated, with no additives, preservatives, colouring or flavouring added.
- The oil is free of any defects – not rancid, winey, musty, fusty etc.
- The oil has a measure of fruitiness
- The oil has harmony & balance
- The oil has gone through a chemicalWhy EVOO?
As we chat about the golden world of EVOO over the next few months, the vast array of health and wellness benefits tied to the consumption of EVOO will become evident. Acting as an anti-inflammatory, promoting heart health and safeguarding against diabetes to boosting metabolism and reducing high blood pressure, EVOO should not only be your natural first choice when it comes to oils, but also when it comes to your family’s wellbeing.
My goal is to make sure SA Olive and EVOO becomes part of your daily life, taking up prime space in your kitchen and pantry, as it should.
Because why, if South Africa produces some of the best extra virgin olive oils in the world, should you be using anything less?
I’m super excited to embark on this journey with SA Olive and with you. So please, follow along and spread the word on the olive EVOO-lution!
Visit the SA Olive Website and follow us on social media.
This content piece has been created in proud collaboration with SA Olive.