There’s recently been a movement towards recipe boxes, which inspires food bloggers and writers to interact with a box of fresh ingredients and wine, and to share their cooking experience with their readers.
This is certainly one of my most favourite types of press-drops, and here’s some examples of recipe boxes I’ve received.
The luxury of standing still: Cathedral Cellar’s wish for time affluence
Reconnecting to simple happiness: Nederburg Wines
Leopard’s Leap: old flames and a new vintage Chenin Blanc
The scents of summer with Cathedral Cellar and Chef Mynhardt Joubert
