As the festive season swiftly approaches, it evokes a sense of continuity and anticipation: the earth blessed with rain, seamlessly transitioning into a new growing season, and back in Chef Mynhardt’s kitchen, the 7th Festive Fruitcake Charity Drive is underway! Everything underscores the spirit of abundance, and we want to empower you with something delicious to pay it forward. In this cherished tradition, Chef Mynhardt and his team wished to send a record number of these delectable Fruitcakes into the world – imbued with love, generosity, and a conduit for giving back.
For Chef Mynhardt, the festive season is a time to reflect on his own fruitful beginnings, where his love for food was forged in the Free State. Every year, he embraces a tradition passed down from his grandmother to his mother and makes it his own in his annual Festive Fruitcake Charity Campaign. The joy of giving by creating delicious treats for charity and loved ones demonstrates the abundance of kindness and generosity that graces the festive season. This year, he invites all for a behind-the-scenes peek on social media, sharing the baking process and the unmeasured love he and his team pour into each cake. Keep an eye out as he shares heartwarming tales from the charities that benefit from the initiative so we can “bake” the circle of giving even bigger!
Chef Mynhardt aims to sell 2500 of his iconic cakes this year, which will become beacons of hope as they grace festive tables across the country. His pledge since the inception of his Charity Drive in 2016 has been to light up South African households with these now fondly recognisable, cherry-bejeweled cakes. Chef Mynhardt wants to highlight this festive tradition with the abundance of positive change brought about by this initiative.
Charity and partnerships
Mynhardt’s 2023 Christmas Cake Charity Drive’s beneficiaries include Helpende Handjies, a small NPO run by Wilma Christoffels in Montagu, and Butterfly House, a community resource in Paarl. Trusted partnerships with renowned South African brands, including SASKO, Montagu Dried Fruit & Nuts, Bonnita Butter, and KWV Brandy, ensure these beautiful cakes makes a difference. “I am so excited that we are now in the 7th year of this drive and grateful for all the support the sponsors, media and businesses have given us to make it happen. I hope the cake represents the message of abundance to each who receives a cake this year and encourages all to create light and laughter with it. Christmas is a joyful time, and the ability and privilege to give make it so much more special. I am excited to see how it manifests in stories around us,” says Mynhardt.
To order yours in time for the festive season, please email firstname.lastname@example.org. Please note prices excl delivery, but we can ship our delicious cakes across South Africa for you to indulge in the sweet traditions of the season while contributing to a charitable cause.
Options to choose from:
🍰 Standard Christmas Cake
Size: 2.1 kg
🍰 Christmas Cake with Extra Preserved Green Figs
Size: 2.1 kg
🍰 Smaller Standard Christmas Cake
Size: 525 g
Follow his Christmas Cake Charity Drive on Facebook and Instagram, and use the hashtags #bakeitforward #MynhardFestiveFruitcake and please give a shout-out to the sponsors.
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